Alfa Romeo F1 Team Stake
Official Co-Title Partner
2023 will mark a new dawn for Stake as the announcement of a record-breaking new title partnership with Sauber Motorsport's Alfa Romeo F1 Team. Alfa Romeo F1 Team Stake is a globally recognised motorsport team, with Stake sharing the same ambitions of growth and recognition. The multi-year partnership aims to accentuate Stake's recognition within the F1 community and expand opportunities for fan engagement through brand integration and activation.
Stake is committed to enhancing Formula 1 weekends by supporting Alfa Romeo F1 Team Stake, through creating new experiences throughout the F1 calendar. Stake's collaboration with Alfa Romeo F1 Team will only prove to grow a higher audience in the digital arena. With a 24-race calendar across 22 countries, Stake and Sauber are already looking at ways to activate across territories with targeted campaigns - such as a special livery in one of the key markets and a street demo around another race weekend.